Reblogged from Craig Boyack at the Story Empire Blog, some thoughts on promotong your work… and while you are reading, remember that a guest post doesn’t always have to be a direct promotional post for a book. It can be about the writing, illustrating or research, choosing a cover, editing tips… or just a personal post or anecdote that allows readers to get to know you. And, as Craig points out, those of us who offer guest post spots are always hoping someone will approach us with an idea for a post 🙂

Hi gang, there are so many angles on self promotion that I can’t cover them all. This post is going to work on one concept, but it’s a fairly valid process.

I’m going to start off by telling you there is no silver bullet here. There isn’t one app, website, contact, you can deploy that will send you down the road to royalties and Hollywood rights negotiations. Self promotion is a collective of all the things you can reasonably do to spread the word about your story.

If you’re like most of us, you wrote a book then wondered how to spread the word. In my case, I wrote three. (Maybe I’m just thicker than everyone else.) This is because drafting, researching, and fine tuning is more fun than self promotion. Self promotion is actually work, but it has to be done.

So you finish your masterpiece and poke your head into the world to see if anyone noticed. You started a blog and mentioned that you wrote a book.

Both of your followers thought that was cool, but neither one of them bought a copy. This is actually normal. If you already had a blog with thousands of followers your results would have been better.

Continue reading at the Story Empire Blog