What value the human? (2) – The disassembly of consent – Steve Tanham

Reblogged from Sun in Gemini:

Last night BBC2 aired part two of the documentary Secrets of Silicon Valley, subtitled ‘The persuasion machine’. by Jonathan Bartlett.

The programme charted the rise of the modern Tech giants, many of which are not traditional ‘product or services’ companies in the sense we have become used to. For example, Facebook, one of the main subjects of the programme, is viewed as not only a social network but one of the world’s largest publishers of information. Yet, Facebook actually originates nothing, rather providing a world-wide platform within which others – us – publish our thoughts and, increasingly, emotions, to a network of our ‘friends’… or those we seek to influence.

The word ’emotions’, above, is the key to much of what followed in the programme. Recent motivational studies, representing the cutting edge of how people (we) can be psychologically profiled – put into data silos of opinion and response – have shown that there are two ways in which the human mind absorbs and responds to information.

Source: What value the human? (2) – The disassembly of consent – Sun in Gemini

About Sue Vincent

Sue Vincent is a Yorkshire-born writer and one of the Directors of The Silent Eye, a modern Mystery School. She has written a number of books, both alone and with Stuart France, exploring ancient myths, the mysterious landscape of Albion and the inner journey of the soul. She is owned by a small dog who also blogs. Follow her at scvincent.com and on Twitter @SCVincent Find her books on Goodreads and follow her on Amazon worldwide to find out about new releases and offers. Email: findme@scvincent.com
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