Reblogged from Don Massenzio:

When I jumped into the indie author scene, it was a calculated risk. Like I do with a lot of decisions, I looked at the pros and cons.

Pros:

• There are a number of platforms that are easy to publish your work on for little or no cost (Amazon, Nook, Smashwords, etc.).
• The royalties for sales are pretty decent. If you price a book on Amazon over $2.99, for instance, you will get 70% of what you sell.
• You can write at your own pace in whatever style you want.
• You can directly interact with your readers through many vehicles (blogs, mailing, lists, social media, author signing events).
• There is a fairly organized community of independent authors and you can learn from others and help others that are just getting started.

Continue reading at Don Massenzio