I’ve drowned before…
Drowning comes in the form of waves. Eventually, when your ability to fight back has gone, even the smallest wave can make the difference and take you beneath the surface to a place of the unknown, and the shocks that entails.
Many years ago, I faced the inescapable collapse of the software business that two of us had spent eight years building from nothing. The business climate had nose-dived, and no-one was spending money in the sector that our products served. We went from healthy company to likely extinction in about four months. It seemed that nothing we could do made a difference.
It was likely we’d end up with nothing. We were going to drown.
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